Returning on the Wednesday after Bank holiday Monday and working at Bivouac in York on The Tuesday due to Kate arranging work for me to complete I was happy to be back at the consult working with team. I was given the task to create some brand guidelines for teh new brand the consult had just designed called hanimaps which later changed thier name to handi hikes due to intelletual property. The design was a simple but effective design with an avant guarde typeface in a shape as a pointer arrow found on maps. This was acontemporary feel logo but relevant to the handiness that it wanted to come across to the audience.
I developed the guidelines have a fun tone that the brand currently had. I had a range of ideas as shown in the scans but I developed the idea of the where to go what to do and what to see within the brand guidelines. The booklet was a Constantia square fold and as it folded out into each page is stated follow the trail. Within the copy of the brand guide lines it had fun references such as for the leading on the logo it said leading the way. The idea was fun testing my language skills and layout skills. It is a task that i enjoyed and is something i am going to do with in my pas architects brief.
I was then given sthe task by the marketing manager for the company Ray Mason the task to let people know how good the consult where. The consult specialism in prospectus design for higher education and have recently won a range of gold awards or their outstanding work.
I The company are inline to win the gold heist award this year and i was assigned to create an idea for a mailshot to send to clients in order to put the consult on their tender list. The message had to say around the lines that we are winner. With a small print run and a tight budget the idea has to be a simple but effective idea.
The ideas I came up with are a range as shown in the scans but i eventually went with the idea of invest in gold which goes with the language used as in invest in gold. Printed on black stock with a gold foil block.
